Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted in Black - South Side Sox

Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

Fitted in Black, OFFICIAL TRAILER (2023)

White Sox Logo

Chicago White Sox New Era Sidesplit 59FIFTY Fitted Hat - Black

Fueled by hip-hop, the Sox ball cap is now a staple of music and fashi

Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

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