Jesse Itzler, Co-founder of Marquis Jet, and Jay-Z (R) smile and react while the New York Yankees play the Cleveland Indians in game 4 of the ALDS at Yankee Stadium in New

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Jesse Itzler Wrote the Greatest Hype Song in History, by Will Stern

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Jesse Itzler, Co-founder of Marquis Jet, and Jay-Z (R) smile and react while the New York Yankees play the Cleveland Indians in game 4 of the ALDS at Yankee Stadium in New York City on October 8, 2007. (UPI Photo/John Angelillo Stock Photo - Alamy

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