Adidas Expects Record World Cup Jersey Sales - Bloomberg
World Cup boosts sales for Adidas
The magic formula for football merch: Nike, Adidas bet big on World Cup football shirts and merch
Ronaldo and Messi get to grips in branding wars between giants
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Perimeter Advertising at the World Cup: Who Are Wanda, Hisense, Mengniu, and Co.?
Manchester City's Historic Haul - Front Office Sports
Women's World Cup spotlight shining on Australia as co-host New Zealand seeks its own attention
Adidas Edges Nike in World Cup Team Sponsorship as Puma Falters - Bloomberg
World Cup win could bring GDP boost to France or Argentina
Lionel Messi's Argentina jerseys are sold out worldwide
Adidas CEO Knocks World Cup Plan - Front Office Sports
Qatar's Tainted World Cup Is Too Big for Brands and Advertisers to Boycott
FIFA Women's World Cup marketing—everything brands need to know
Adidas Gains Ground on Nike's U.S. Home Turf With Fashion Focus - Bloomberg
Roger Federer-Backed Shoemaker On Plots Fast Growth to Rival Nike, Adidas - Bloomberg
Adidas Signs £900 Million Shirt Deal With Manchester United - BNN Bloomberg